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Redfin accomplished its acquisition of Bay Fairness House Loans, paying $137.8 million for the mortgage lending operation in its quest to offer prospects “a one-stop store” the place they’ll purchase, promote, hire and finance a house, in keeping with a information launch from the corporate.  

Seattle-based Redfin previously introduced its intention to accumulate the lender, however CEO Glenn Kelman mentioned the transfer is especially well timed as patrons face bidding wars and excessive residence costs, saying, “it’s extra vital than ever for lenders and brokers to work collectively on each buyer’s supply.” 

“In dozens of markets, Bay Fairness and Redfin subject organizations have already met, and the distinction in our brokers’ enthusiasm about recommending a Redfin mortgage to their prospects is evening and day: as a result of Bay Fairness has lots of moderately than dozens of mortgage officers, as a result of Bay Fairness helps each sort of mortgage, as a result of Bay Fairness was already one among Redfin prospects’ top-rated lenders. However the greatest motive we count on to hit the bottom working is simply how a lot the 2 groups have already loved working collectively,” Kelman was quoted as saying within the information launch. 

The acquisition worth “represents a $72.5 million premium over Bay Fairness’s tangible ebook worth” as of Feb. 22, in keeping with the information launch.The transfer permits Redfin brokers in 91 markets to start referring prospects to one among 400 native Bay Fairness mortgage officers as of Monday.

Bay Fairness CEO Brett McGovern additionally touted the advantages of the acquisition, saying, “Being part of Redfin will assist us meet prospects extra effectively, which implies we can provide Redfin homebuyers aggressive charges whereas delivering a seamless expertise from pre-approval to shut.” 

Bay Fairness will proceed to function underneath its personal title and can retain its headquarters in California in addition to its present management, in keeping with the information launch. Mortgage officers will proceed “originating refinance and buy loans for patrons working with Redfin brokers in addition to prospects working with different brokerages.” 

Cracking the code on marketing to the realtor channel

As lenders adapt to a purchase-centered market, HousingWire spoke to Brian Boero, CEO of 1000watt, about alternatives to develop lenders’ effectiveness in the true property agent and dealer market.

Offered by: 1000watt

Earlier than the acquisition of Bay Fairness was accomplished, Redfin laid off 121 staffers in its mortgage division.

McGovern mentioned he doesn’t count on “Redfin’s brokers to suggest us to prospects as a result of we’re a part of the identical firm, however due to the worth and repair we ship. Aligning with Redfin acknowledges our 14 years of strategic development nationwide and places us on a trajectory to change into a prime 10 lender.”
In February, HousingWire revealed a deep dive into Redfin’s unique business model, which options iBuying, search portals and, maybe most curiously, salaried actual property brokers.


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