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Laurent Lecamp, luxurious knowledgeable and head of Montblanc’s watch division, doesn’t let excessive climate get in the best way of his storytelling

Laurent Lecamp, luxurious knowledgeable and head of Montblanc’s watch division, doesn’t let excessive climate get in the best way of his storytelling

“Welcome to the ice cave, proper in the course of the Mer de Glace,” begins Laurent Lecamp. The managing director of Montblanc’s watch division is nearly shouting to be heard as he braves a tempestuous wind and ice spray. The most important glacier in France, the ‘sea of ice’ is 7 km lengthy and 200 m deep and is situated within the Chamonix valley, the place among the world’s well-known mountaineers mastered ice strolling. Which brings us again to Lecamp’s storytelling — months forward of Watches & Wonders, he selected this location to speak about his debut assortment at Montblanc since taking on as watch head.

It is usually the proper backdrop for the passing of the baton from legendary mountain climber Reinhold Messner to mountaineer Nimsdai Purja. Messner was one of many first to climb Mount Everest with out the help of supplementary oxygen in 1978, and in 2020, Montblanc created the 1858 Geosphere in his honour. In the meantime, among the many watches launched at Watches & Wonders final week is the 1858 Geosphere Zero Oxygen watch. This Might it is going to be examined by mountaineer Nimsdai Purja in an ascent of Mount Everest, once more, with out supplemental oxygen.

The 1858 Geosphere Zero Oxygen and the 1858 Iced Sea Automatic Date

The 1858 Geosphere Zero Oxygen and the 1858 Iced Sea Automated Date

Lecamp, 43, has been credited with bringing a particular form of power to the maison. A lover of nature, he talks about being a runner and prefers the acute climate of the mountains. “After I was a toddler I used to be all the time kissing the timber,” he chuckles. “I nonetheless do.” Lecamp will likely be climbing Mont Blanc in August. “After I joined the corporate, I requested them to offer me as many books to learn in regards to the model. And realised, regardless of its heritage, nothing particular was performed to have a good time this well-known glacier,” he explains. This month’s launches, due to this fact, embody the model’s first watch made for divers, the 1858 Iced Sea Automated Date.

It comes with a dial, in three colors, that resembles the traits of ice present in glaciers. Lecamp talks about how they rejected near 50 glacier dials earlier than arriving at what he wished, involving an outdated method known as Gratte Boise tor the textured impact. “They advised me ‘you might be loopy, the thickness of the dial is 0.4 mm, how do you wish to showcase the grooves, vents and hues?’ I knew we wanted to satisfy the fitting dial maker. It’s magical when it catches the sunshine,” he continues. The watch conforms to the ISO 6425 normal for diving, is priced below Euro 3000, and has an engraving of an iceberg and a diver on the case again.

From left to right: Diane Schumacher, Reinhold Messner, Vincent Montalescot (Executive Vice President Marketing of Montblanc), Nimsdai Purja, Laurent Lecamp (Managing Director of Watch Division at Montblanc), and Stephanie Radl (Director International Public Relations & Cultural Affairs at Montblanc)

From left to proper: Diane Schumacher, Reinhold Messner, Vincent Montalescot (Government Vice President Advertising and marketing of Montblanc), Nimsdai Purja, Laurent Lecamp (Managing Director of Watch Division at Montblanc), and Stephanie Radl (Director Worldwide Public Relations & Cultural Affairs at Montblanc)
| Picture Credit score: Julien M Hekimian

Perceived worth is among the methods that each Lecamp and Montblanc CEO, Nicolas Baretzki, have been focussing on this yr. Lecamp, who was Government Vice-President at Carl F Bucherer and has visited India usually throughout that point, observes that journeys to Chennai, Hyderabad and greater than 14 Indian cities, have taught him many classes. “I like India. If you end up with an Indian buyer, he usually asks a few low cost. They usually all need a tremendous story.”

In 2015, Lecamp wrote a e book, Unbiased Luxurious, the place he explored the challenges of making impartial luxurious manufacturers in gastronomy, vehicles, jewelry, watchmaking and vogue equipment. He additionally has the expertise of making an impartial watch model himself, Cyrus, in 2010.

This month additionally sees the launch of the brand new 1858 Minerva Monopusher Chronograph Purple Arrow LE88, with a homage to the goddess. However what we’re most enthusiastic about is the 1858 Geosphere Zero Oxygen watch, cased in an oxygen-free vacuum compartment by Montblanc’s watchmakers. This may forestall fogging and oxidisation and defend the motion. With solely 290 items (for the 29,031 ft that Purja will climb) the watch retails for $8,600. As for Lecamp, his subsequent problem will likely be to assist Montblanc followers expertise Purja’s ascent in Might. A livestream, maybe?

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