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By Grace Cassidy

Some 30 years since she started her profession in actual property, Lena White truthfully can’t keep in mind what drew her to the enterprise.

“Immediately out of college, actual property has been my sole profession,” White recalled. “I actually didn’t even know anybody in actual property on the time.”

Lena White
Lena White

The West Virginia native took evening courses to earn her license and began out as an assistant to a dealer at a neighborhood boutique agency.

“By the tip of the primary 12 months, the brokerage merged with a serious franchise,” she stated. “Little did I do know then my profession can be a sequence of mergers and acquisitions.”

Constructing on the continued mentorship of that first dealer and a pivotal transfer along with her husband to Sarasota, Fla., 25 years in the past, White has leveraged these mergers and acquisitions into a formidable profession Florida actual property.

Now, as Managing Dealer for Douglas Elliman’s just lately opened Naples department workplace and the brokerage’s Senior Regional Director for Florida – West Coast, White helps the corporate to broaden its presence on the Gulf Coast. She spoke with Elliman Insider concerning the significance of being a brokerage that helps its gross sales associates, the evolution of Florida actual property and classes discovered from 30 years within the enterprise.

Inform us about your new position and the way it matches into Elliman’s progress in Florida.

Along with overseeing the department operations in Naples, I meet with gross sales associates and brokerages which have curiosity in aligning with Douglas Elliman and our distinctive nationwide platform connecting our shoppers in all of the markets they naturally need to be in. As we construct the corporate’s presence on the west coast of Florida, our focus is just not in numbers however quite high quality. We’re selective, looking for like-minded, skilled professionals within the trade to help our enterprise, referral exercise and repair the portfolios of our shoppers in area of interest markets throughout Florida.

I firmly consider—and have skilled—that while you, as an agent, align with the fitting nationwide model, you possibly can open your marketing strategy to new channels of motion that lead to potential income, from networking with like-minded friends to solidify a referral stream to accessing instruments and expertise that may take a plan on paper and make it a course of with accountability.

These are just some of the areas of help you obtain while you select the fitting brokerage that I generally share with individuals. Particularly now, when the market is difficult total, the independence of a gross sales affiliate grows weary and infrequently these associates need to be part of one thing bigger and lean towards their brokerage friends.

Brokerages that don’t provide affiliate help are much less fashionable in occasions like ours.

How have you ever noticed the Florida actual property market altering over time?

Florida is an enormous market and altering on a regular basis. It’s a place the place individuals expertise life cycles of change—they trip right here, they purchase a trip property, they retire and return as full-time residents, usually they transition to assisted dwelling or depart Florida completely to return to household as their lives require extra dependency. Each stage creates change and alternative for an actual property transaction.

Over time, we have now seen extra of the coastlines transition to luxurious towers, which has made seashore entry for these not dwelling on the water more and more difficult. The previous Florida, with a slower tempo, is considerably shrinking. Not solely have cow fields grown into gated communities, however our feeder markets are altering as effectively. As COVID locked down our worldwide shoppers, we additionally noticed it stir shoppers from California and main cities corresponding to New York, Boston, and Chicago to start a everlasting transition to the Sunshine State. This was a shift from the normal Midwest consumer. Lots of the companies that service these Northerners are coming with them, bringing a few slight change in service and retail developments from banks to eating places.

One factor that hasn’t modified—individuals purchase Florida based mostly on the local weather. Our lovely climate brings extra alternative to reside outside. Whether or not that way of life is boating, {golfing}, beach-walking or simply being out within the heat climate, Florida gives residents with wholesome dwelling choices that you simply can’t get in every single place.

Trying again, are you able to share any highlights out of your profession?

I’ve had many highlights. I’ve traveled internationally on enterprise and have been lucky to have labored with a few of the greatest within the trade, from gross sales to management. To decide on one is extremely difficult. I’ve met unimaginable individuals with spectacular titles, and I’ve met good individuals with no titles. I want to say I took away slightly bit from every to develop in my profession and as a person.

Actual property has grown with me by way of transferring out of state, beginning over, elevating a household, and different life levels. Thirty years since I labored with that first dealer, she remains to be my mentor and lifelong buddy. I think about myself lucky that she remains to be part of my life and distance has not separated us.

If you find yourself selecting a profession, there aren’t many roles in which you’ll achieve success, assist your shoppers, and management your revenue—and generally, your schedule—as actual property gives.

A few of my experiences have positioned me to be part of initiatives which were vanguard both to the model I used to be with or within the market typically. It’s good while you is usually a pacesetter and share your concepts to assist contribute to somebody’s method, enterprise observe or total profession. There’s a spotlight itself simply in giving again.

Explore your next move on Florida’s West Coast.

Its Time For Elliman


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