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Chopard’s co-president talks concerning the maison’s revolutionary minute repeater watches, his ardour for classic automobiles, and why the climate is all the time on his thoughts

Chopard’s co-president talks concerning the maison’s revolutionary minute repeater watches, his ardour for classic automobiles, and why the climate is all the time on his thoughts

Karl-Friedrich Scheufele, who’s in his 60s, jogs my memory of Richard Burton. Well mannered, impeccably attired, and obsessed with all issues traditional. His imaginative and prescient of making actions gave beginning to the Chopard Manufacture at Fleurier in 1996, and the primary proprietary calibre 1.96 got here the very subsequent 12 months.

After greater than 10 calibres and numerous variations, and the hallowed L.U.C actions (named after the founder, Louis-Ulysse Chopard), the  maison, below Scheufele, has gone from energy to energy within the final 25 years and is as we speak counted among the many interior circle of superb watchmaking. On the recently-concluded Watches and Wonders Geneva, they raised the bar but once more with ‘The Sound of Eternity’, a trilogy of creations — L.U.C Full Strike Sapphire, Strike One and Full Strike Tourbillon — which are a testomony to their unequalled experience in chiming watches. In an interview with the  Monetary Instances, Scheufele shared that the inspiration got here after he attended a efficiency by violinist Renaud Capuçon in 2018. As he listened to Debussy’s Violin Sonata in G Minor, he realised “{that a} minute repeater watch ought to be designed as a musical instrument as a lot as a timepiece and that it ought to ship extra than simply an audible indication of the time of day. It ought to ship emotion”.

Excerpts from an interview with the co-president of Chopard, who designed his first watch on the age of twenty-two (the  maison’s first metal sports activities watch, the St Moritz), and takes day without work to go black truffle searching in Périgord.

The journey of Chopard’s trilogy of chiming watches.

It began in 2006, with the launch of Strike One, which might simply strike each hour. This turned the stepping stone for 2016’s Full Strike. It took greater than 17,000 hours of analysis and growth, and a really progressive system that we found for the minute repeater [sound amplification through the combination of a sapphire crystal gong and case]. You possibly can hear it throughout the room when it’s comparatively quiet. The collaboration with the Capucon Brothers, violinist Renaud and cellist Gautier, [for the latest iteration, the L.U.C Full Strike Sapphire] helped us fine-tune the acoustics.

The L.U.C Full Strike Sapphire

The L.U.C Full Strike Sapphire

How did you get that high quality of acoustics?

We realised that whether or not we used white or rose gold, platinum or metal, we might create the identical intriguing sound. So, we thought why don’t we attempt to make all-sapphire items [including the crown, lugs, and the case]. It was an enormous endeavour as a result of we didn’t realise how difficult the case can be to be make.

Are you proud of the evolution of the Alpine Eagle?

The Alpine Eagle [the watch Scheufele wears regularly] has been flying excessive since we launched it in 2019; the demand exceeds provide. It’s a really difficult watch to provide — with lots of detailed ending that takes hours. The gathering now has a chronograph, and we’re particularly happy with the Alpine Eagle Flying Tourbillon with its extraordinarily skinny case [just 8mm]. It’s a brand new interpretation that’s elegant and but sporty, that includes our home calibre L.U.C 96.24-L.

The Alpine Eagle

The Alpine Eagle

You might be among the many previous couple of independents on this corporatised luxurious enterprise.

We’re about the long run. We pay lots of consideration to craftsmanship, it’s one in all our key values. And whereas we respect custom, we’re all the time progressive and artistic. Should you have a look at our excessive jewelry, we’re all the time inventive and but we produce items [be it a watch or a jewellery piece] that final in time. The household may be very a lot concerned within the productive factor. We’ve the luxurious to work intently with the product and that’s one other benefits.

Your journey in the direction of moral enterprise.

Sustainability is one other long-term mission. It’s a journey that we embarked upon at a time when most firms didn’t actually contemplate it a necessity. We launched the Fairmined gold mission in 2018 and it goes all the way in which, to each one in all our subsidiaries and manufacturing firms. We attempt to preserve our tasks, whether or not small or massive, contribute to both a greater atmosphere or extra respect of social obligations.

Scheufele in the paddock the day before the Mille Miglia race

Scheufele within the paddock the day earlier than the Mille Miglia race

Let’s speak about Chopard’s affiliation with Mille Miglia and your ardour for traditional automobiles.

The involvement with Mille Miglia [an open-road endurance race] began a very long time in the past, in 1988. It leads again to my ardour for automobiles, which began with a group of toy automobiles after which turned a group of actual automobiles within the comparatively early days of my life. I developed a ardour for traditional automobiles; my first was a Porsche Speedster that dates again to 1954. It’s additionally the primary automotive I completely restored.

What are your favourites?

I like pre-war automobiles from the Nineteen Thirties. They provide the actual driving expertise. My oldest automotive is a Bentley from 1929. In seven years, will probably be 100 years outdated, and it’s nonetheless working!

Scheufele in his Bentley

Scheufele in his Bentley

When did you final drive at Mille Miglia?

I drove final 12 months with my buddy Jackie Stewart, who’s a Chopard ambassador. And I can be driving the Galvin Mercedes this 12 months, most likely with my daughter.

You might be additionally a wine entrepreneur now. [He enjoys the wines from Château Haut-Brion in Bordeaux.]

It’s been 10 years since we took over Château Monestier La Tour within the Périgord area in France, and so much has occurred since then. We moved to natural development, even biodynamic development, and bought licensed in 2017. However rising wine is unpredictable and very completely different from making watches. Right here you’re depending on the climate, and need to adapt your technique if not on daily basis, then each week. We’ve had comparatively good harvests these final three years and made some good wine, however it is difficult to navigate the unpredictable and excessive climate. Have a look at as we speak, it’s snowing in Geneva when our massive concern was that we had comparatively heat climate. I hope we don’t get any frost! It’s thrilling, although, you’re all the time in your ft.

Château Monestier La Tour

Château Monestier La Tour

Let’s speak about a mission near your coronary heart, Ferdinand Berthoud. [Scheufele bought the name in 2006 and announced it is 2015. The haute horology chronométrie takes inspiration from the 18th-century scientist and watchmaker.]

I feel this 12 months, we can be taking a look at 40 to 45 items. In case you are working at this degree of end, high quality and complication, it is rather troublesome to take a look at a bigger scale. All the things we just lately launched is already reserved or offered out. It’s a bit irritating for a few of our shoppers, however additionally it is proof that we’re doing issues proper. It’s a massive accountability to stroll within the footsteps of Ferdinand Berthoud, our mentor and information.


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