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Dileep’s prospects are principally policemen and authorities staff in Thiruvananthapuram

Dileep’s prospects are principally policemen and authorities staff in Thiruvananthapuram

There’s a buzz round a sightly constructed man on a motorbike on the State Armed Police (SAP) campus at Peroorkada in Thiruvananthapuram. Conversations are animated and after an hour or two, every of the policemen leaves with a pile of books in hand whereas the seller of tales travels to his subsequent vacation spot.

Jayakumar SS, a retired policeman, recounts that he met Dileep S in 1998 when he was a police constable on the SAP camp. “Dileep used to come back on foot with a set of the most recent books. For greater than 23 years, he has been promoting books of all genres on our campus. By now, he is aware of the preferences of every of his prospects and we’ve come to depend on his suggestions.”

For 42-year-old Dileep, son of a rubber tapper from Kuttichal, 28 km from Thiruvananthapuram, promoting books is a vocation and an extension of his love for studying and books. “Vidhyadharan Vasudevan, an uncle of mine, was an avid reader. He influenced me to take up studying. I adopted within the footsteps of a good friend and took up promoting books on the age of 19 to assist my household meet ends. Though he stopped, I continued with my gross sales,” he says.

Dileep S, a resident of Kuttichal, travels in and around Thiruvananthapuram to sell books

Dileep S, a resident of Kuttichal, travels in and round Thiruvananthapuram to promote books
| Picture Credit score: Sreejith R Kumar

Initially, Dileep used to journey by bus from Kuttichal to go to city-based publishers and buy their books. “I purchased books from Premier, a gross sales company, which supplied a 40% low cost. I used to be in a position to earn an inexpensive revenue from gross sales. In these days, there have been many publishers within the capital metropolis — Premier, Common, Akshara, Computech and Prashanti. Many shut store as large publishers entered the market and studying habits modified,” he says.

At current, he buys books from a few main publishers with shops within the metropolis. His USP is that he brings the books to his prospects’ doorstep.

Dileep’s largest prospects are policemen

Dileep’s largest prospects are policemen. A lot of them pay for the books in instalments. “Dileep is like household now. Due to him, I turned a superb reader and a collector of excellent books, which I contemplate as my largest financial savings,” says Jayakumar.

Dileep asserts that many policemen are voracious readers and, in consequence, “I used to be in a position to widen my studying and data of books. As an illustration, as soon as, Sivaprasad, a policeman on the camp, requested me to get him the interpretation of VS Khandekar’s Jnanapith award-winning Marathi novel, Yayati. In that manner, I additionally find yourself studying a few of these books.”

Within the nineties and noughties, there have been about 3,000 policemen coaching within the camps within the metropolis. Finally, the Kerala Armed Police camp was shifted to Adoor.

Phrase-of-mouth publicity helped Dileep acquire prospects. He recollects that till 5 or 6 years in the past, he was allowed to enter authorities places of work and colleges the place he had many consumers among the many workers. Through the years, Dileep was in a position to acquire their belief in his suggestions of authors. “Readers are a various lot. Some are eclectic readers whereas some have distinctive selections, comparable to thrillers, novels, brief tales, travelogues, biographies, classics… Though on-line sellers have made an enormous dent in my gross sales, many purchasers proceed to patronise me,” he says.

His shoppers embrace nurses, staff in authorities departments and so forth however a big share of his prospects stay policemen. “In the course of the pandemic, the demand for books went up. Now, individuals have gone again to their busy life,” he provides.

4 years in the past, Dileep managed to purchase 5 cents of land in his house city and arrange a lending library, Nirmala Lending Library, in his late mom’s title. His assortment of round 4,000 books is now housed there. He admits that there aren’t as many readers as he would have wished. However he’s optimistic that when the pandemic fears are put to relaxation, the library will entice extra readers.

Inflation and the rise within the worth of petrol have reduce his income. “Furthermore, publishers have reduce down the window for full fee. Earlier, we needed to make a nominal down fee and pay the remainder inside six months. Now, that point has been lowered to 45 days. That has hit me exhausting as prospects purchase books on instalments. It used to work to our profit,” he explains.

As well as, he feels that safety issues in lots of places of work have been a hurdle for salespeople like him as they aren’t allowed inside places of work.

The daddy of two has not let diminished income or dwindling prospects scale back his love for books and studying. “Margins are much less now. However I’ve a loyal clientele. Furthermore, bookshops within the metropolis and main publishers belief me. I get a listing of books that shall be launched and I get them pre-orders for brand spanking new books or reprints. Books have been bread and butter for me and that can proceed,” says Dileep.

(The twenty sixth PN Panicker Nationwide Studying Day/Digital Month Celebrations 2022 is being noticed until July 18, 2022)


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